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DATA CENTRE: |
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DATA CENTRE: |
Canadian Retailers
| Top reasons retailers go on-line | Top reasons retailers do not go on-line |
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NOTE: The following graphs are from the retail.ca: connecting with Canadian E-Shoppers survey.
To view the press release see
For more information on the survey contact JC Williams Group directly: |
| What are the top 5 reasons cited by Canadian retailers for going on-line? |
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1. Generate Awareness |
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2. Generate Sales |
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3. Generate Traffic |
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4. Offer Information |
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5. Capture more information on customers |
Source: JC Williams Group, December 1, 1999
http://www.jcwg.com/home-frameset.htm
| What are the top 5 reasons cited by Canadian retailers for not going on-line? |
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1. Inability to fill orders |
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2. Security concerns from the retailer and consumer |
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3. Consumers needing to "touch and feel" products |
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4. Cannibalization of existing revenues |
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5. Return on investment |
Source: JC Williams Group, December 1, 1999
http://www.jcwg.com/home-frameset.htm