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Latest
Canadian Internet Statistics |
Internet Pharmacy Sales
In 2003 the volume of Canadian internet pharmacy (the
practice of selling prescription medicines to U.S. residents through Canadian
internet pharmacies) reached $566 to $605 million, more than double the 2002
estimate of $251 million.
Internet Pharmacies in Manitoba accounted for 44% of the total share.
IMS Health Canada, Mar 25, 2004
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Government online: Canada clicking its way to the top
In January 2004, over 10 million Canadians visited a
government related entity. This represents more than 60 percent of the online
population and about 33 percent of the total Canadian population.
comScore Media Metrix, Mar 15, 2004
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SPAM Volume doubles
On average, Canadian Internet users currently receive
197 emails each week, an increase of 60% over last year. Almost seven-in-ten
(68%) of these emails are spam.
The average Canadian Internet user receives 134 unsolicited emails per week,
meaning that over the course of a year, online Canadians are flooded with an
average of 6,968 junk emails.
Ipsos-Reid, Mar 14, 2004
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Canadians
More Likely to Visit Humour Sites
When it comes to finding a laugh online,
Canadians are far more dedicated surfers than their American counterparts.
In January, the average Canadian visitor spent 22 percent more time at Humor
category sites than American visitors. Moreover, Canadian Internet users viewed
57 percent more Humor category pages than their neighbors to the south.
comScore Media Metrix, Mar 5, 2004
View Release
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Perceptions of Internet-based
Marketing
Canadians think pop-ups are an annoying form of
advertising, gaining a score of 4.5 out of a maximum 5 for "extremely annoying."
Pop-ups are second only to telemarketing which gained a score of 4.6
in annoyance rating.
Prophis Research & Consulting Inc
Mar 4, 2004
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Internet telephones get cool reception
Although 70% of respondents have heard of VoIP, (Voice
over Internet Protocol) only 7% indicated they would actually purchase such a
service.
Pollara, Feb 16, 2004
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Canadians track their investments online
Survey results released by MSN.CA reveal that to keep
track of their investments, more than 75 per cent of Canadians are turning to
the Internet, an increase of over 50 per cent, when compared with results from a
similar survey conducted by MSN.CA one year ago.
MSN.ca, Feb 10, 2004
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Canada Personals' users are posting ads in search of love
From February 2003 to December 2003, the entire
Canadian online personals market grew by 20 per cent to over 7.2 million unique
visitors, representing more than 42 per cent of the total online population,
home and work combined.
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comScore Media Metrix,
Feb 9, 2004
View Release
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Help Wanted: Apply Online
In a recent survey, Canadian executives said 53 per cent of the resumes they
receive are submitted by e-mail.
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Accountemps, Feb 5, 2004
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Household Internet Use in Rural
Canada
Living in rural parts of Canada itself appears to be
an independent constraint on household Internet use, according to a new
study. Internet use is lower among households outside the 15 most
populous census metropolitan areas, even after three main factors are taken
into account: age, education and income.
Statistics Canada, Jan 6, 2004
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The Internet Is Changing The
Way Canadians Socialize
Almost seven-in-ten online Canadians
(69%) have used the Internet for social interaction. Younger online Canadians
are especially likely to use the Internet in their social lives. In fact, 82% of
those 18–34 years of age have taken part in some form of online social
activities.
Ipsos-Reid, Dec 30, 2003
View Release
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Canadians' Holiday E-Shopping Estimated at $1.6 Billion
While more Canadian Internet users are shopping
online this year — 61 per cent have purchased goods or services from a retail
Web site in the past six months, compared to 55 per cent a year ago — they are
spending slightly less
NFO CFGroup, Dec 22, 2003
View Release
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Households Shopping Online in
2002
Canadian households spent just over $2.4
billion shopping on the Internet, on everything from airplane tickets to books.
This represents a 35% increase from $1.8 billion spent online in 2001, a growth
rate that far exceeds the 4% increase in the number of households that accessed
the Internet from any location in 2002.
Statistics Canada, Dec 11, 2003
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Market
Research on the Internet:
Canadian Internet Statistics |
An Internet-based business is no different from any other type of business: to
be successful you must understand your target market.
At its most basic level market research is about determining
- who your best customer is,
- how many of them there are and
- how you can most effectively reach them.
This section features Canadian statistics on Internet usage, on-line shopping and other topics.
To the left is a list of the latest Canadian Internet statistics available.
Below is a list of web sites that contain free Canadian Internet Statistics.
Also included here is archived Canadian data from 1999,
2000 and 2001.
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Sources of FREE Canadian Internet Data |
The following links will take you to a
GDSourcing site summary page. The summary page describes the type of
data available at the target site and provides you with a direct link to the
data.
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Archived Canadian Internet Data |
| 2000 & 2001:
Canadian Internet StatsPacks |
Free one page summaries of Canadian Internet Statistics. They are in Adobe
Acrobat format.
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