Television Bureau
of Canada
[If you want to visit this web site Click
Above]
STATISTICS AVAILABLE:
The following
document is available in .pdf (Adobe
Acrobat) format.
- Powers of
Television Advertising: Major Media Comparison
- How Do
Consumers Use the Other Media?
The percentage of respondents that use television, newspapers,
radio and/or magazines, by category (Adults 18+, College
Graduate, Working, HHI $50M+), and by region (Total Canada,
French Quebec)
- Where is the
Time Spent?
The amount of time respondents spent on television,
newspapers, radio and/or magazines, by category (Adults 18+,
College Graduate, Working, HHI $50M+), and by region (Total
Canada, French Quebec)
- Consumer
Attitudes
The percentage of respondents that believe that television,
newspapers, radio or magazines carry the most authoritative,
influential and believable advertising, by region (Total
Canada, French Quebec)
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