American Express
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STATISTICS AVAILABLE:
2000 American
Express Global Internet Survey
The survey polled
11,410 Internet users and non-users across ten countries -
Argentina, Australia, Brazil, Canada, Great Britain, Hong Kong,
Italy, Japan, Sweden, and the United States - to understand their
behaviors and attitudes when it comes to the World Wide Web.
Topics covered
include:
- % of consumers
with Internet access
- Online Usage
(personal, educational or business)
- Online Activity
(e-mail, research, entertainment, travel information, shopping,
banking, checking credit card balance
- Impact &
Advantages of Internet
- Key Issues
related to Internet (e.g. security)
- Online Purchases
(books, travel, toys, clothes, groceries, investments,
electronics, event tickets etc.)
- Key Factors for
E-purchases (e.g. price, brand name, graphics, navigation etc.)
- Number and Value
of Expected Purchases
You can download a
summary of the results at the AMEX web site. The download button
is to the left of the press release.
You can also view an
on-line "slide show" of the hightlights.
Press Release:
THE WORLD IS A SMALL PLACE WHEN IT COMES TO ONLINE ATTITUDES AND
ACTIONS |