Key #5: SET IT UP!

So, you've designed the perfect web site to showcase your company's product(s) or service(s), provide information about your firm, and attract potential clients. Both the image and the content leave viewers with an excellent impression.

But maybe we're getting ahead of ourselves. The Internet is bloated with business web pages, and more are being added every single day. How do you make sure that your site will be noticed? How do you get these potential customers to look at your site?

First your should chose and register a unique domain name (ie. http://www.yourcompany.com/). There are a number of places (E.g. ISPs) where you can do this.  In addition to many other web site functions Site Build It!  can also register the domain you chose. Most importantly the domain name remain entirely under your control.

In order to be found on the Internet you need to register your site with all the major search engines. This includes Yahoo!, Lycos, Altavista, HotBot, Excite, WebCrawler, Google, AlltheWeb and so on. There are many, many, many search engines out there, as well as services that will register your site for you. However, the traffic that you get will mostly be from the major engines. Make sure that you include meta tags with keywords on every page, to increase the chances of appearing in the top search results.

This whole process is automated by Site Build It!.  It analyses your pages and tells you how to optimize them to obtain high search engine ranking.  It then "hand-submits" your site to all the major search engines & directories and tracks and reports the results.  It will then even identify how you can adjust your pages so they rank even higher and help you to re-submit.

Through the SBIXpress Newsletter, Site Build It! also helps you to stay on top of the latest marketing techniques.  It contains only the key developments you need to know and clear instructions on how to use them.

Finally do not forget to include your company web site address in your e-mail signature, on business cards, stationary, print ads and other material that potential customers could read.

Do not let your lack of set-up and registration hamper your on-line success. If you need help ensuring that your site is effectively registered, and your meta tags are optimized, consider using the Site Build It! system.

Our Library of Links has a list of wonderful resources to help you with your Set-up & Registration.