DATA CENTRE:
COMQUEST CANADA


 
DATA COVERAGE
|
Demographic Composition of Canadian Internet Users |
|Universe Reach & Time Spent Measures |
| Top Five Overall & Canadian Originating Web Sites |
|Top Sites within Online Sectors |

NOTE: The following graphs are from a ComQuest Canada news release.

To view the news release see http://www.comquest.ca

Key Definitions

  • Unique Visitors: The estimated number of different individuals within a designated demographic that access the content of a specific site from among the total number of projected individuals (only counted once, even if they visit the same site more than once)

  • Top Domains are based on unduplicated audience reach, also known as unique visitors. The top 10 domains are from Media Metrix Canada Co. at-home panel samples.

  • Top Global Domains include sites with one name and one domain, i.e. 123.co.uk, as well as the other same-name sites regardless of the type of domain or online service, i.e. xyz.ca plus xyz.net plus xyz.com.

  • Total Digital Media refers to the number of Internet and digital media users in each country visiting at least one site or online service in the 30-day measurement period.


What is the demographic composition of Canadian Internet users?


Source: ComQuest Research, April 4, 2000
http://www.comquest.ca

 


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How much time do Canadians and Americans spend on-line?

MEDIA METRIX CANADA & UNITED STATES

TOTAL UNIVERSE REACH & TIME SPENT MEASURES

DECEMBER 1999 -- AT HOME

 

Unique Visitors

(000)

Average Days /Visitor

Average Minutes Per Day

Average Minutes/ Month

CANADA

8,323

11.2

40.5

454.8

USA

66,965

11.6

45.3

523.6

Source: ComQuest Research, April 4, 2000
http://www.comquest.ca

 


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What are the most popular overall sites for Canadian Internet users?


MEDIA METRIX CANADA

TOP FIVE OVERALL & CANADIAN ORIGINATING

December 1999

TOP FIVE GLOBAL DOMAINS (TOTAL DIGITAL MEDIA)

Unique Visitors (000)

TOP FIVE CANADIAN ORIGINATING

Unique Visitors (000)

Yahoo

3,986

sympatco.ca

2,427

MSN

3,410

msn.ca

1,710

ICQ Applications

3,152

yahoo.ca

1,377

hotmail.com

2,891

canoe.ca

1,279

geocities.com

2,713

canada.com

808

Source: ComQuest Research, April 4, 2000
http://www.comquest.ca

 


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What are the most popular sites by on-line sector for Canadian Internet users?


MEDIA METRIX CANADA

TOP SITES WITHIN ONLINE SECTORS

December 1999

TOP FINANCIAL SERVICES SITE

Unique Visitors (000)

TOP AUCTION SITES

Unique Visitors (000)

canadatrust.com

536

ebay

575

cibc.com

532

bid.com

144

royalbank.com

496

 

 

scotiabank.ca

434

 

 

tdbank.ca

395

 

 

TOP CONSUMER MEDIA SITES

Unique Visitors (000)

TOP E-COMMERCE SITES

Unique Visitors (000)

canada.com

808

amazon.com

916

snap.com

586

chapters.ca

684

cnn.com

482

columbiahousecanada.com

516

theglobeandmail.com

382

sears.ca

412

theweathernetwork.com

293

canadiantire.ca

329

Source: ComQuest Research, April 4, 2000
http://www.comquest.ca

 


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