What is the single most important
question an entrepreneur must answer?
How big is my market?
Without knowing how big your market is, it is impossible to estimate
your market potential, to calculate your market share, or assess your
Market Estimate Profiles give you the answer.
Drawing on the most current household expenditure data available from
Statistics Canada, CME profiles provide you with insight into:
- how much Canadian households spend on your product/service
- what percentage of households purchase your product/service
- income and household characteristics of your best customers/service
For more information on the market insights provided by a CME Profile
and to view a case study please see our article:
What can be
learned from household spending data
Each profile is 18 pages in length and
includes graphs, tables and descriptive commentary.
Over 300 specific expenditure categories are covered by the
Click here to view a list
Three years of data are provided in each profile so you can trace
trends in the growth of your overall market and examine key drivers behind
Information is provided for Canada, 10 province and 15 metropolitan
areas (St John's, Charlottetown-Summerside, Halifax, Saint John, Quebec
City, Montreal, Ottawa, Toronto, Winnipeg, Regina, Saskatoon, Calgary,
Edmonton, Vancouver, Victoria).
The nature of the data however is such that you can use it to estimate
market size in any city, town or region in Canada. (We show you how!)
View a sample.
Click here to view a sample in Adobe
I don't see my market listed
If you are not sure which category best
suits your market needs send us an
e-mail. For some businesses, the CME database is not appropriate. We
also can help you to get at market information in other ways.
How are they created?
GDSourcing is an Authorized User and
Distributor of selected Statistics Canada Computer Files under Licensing
Canadian Market Estimates were developed by GD Sourcing specifically
for Canadian small businesses. They are based on the Statistics Canada
survey of Household Spending. For more information on the survey
methodology see the
Statistics Canada web site
The data covers the years 1997-2001. 2001 data was released in December
How much does it cost?
The cost for one CME profile is only $75.00
You will not find this kind of detailed information at a better
price any where else!
Looks great but my budget is non-existent
Looks great but my
research budget is non-existent.
Unlike every other research company,
GDSourcing recognizes that most Canadian Small Businesses do not have
extensive budgets available to purchase data.
If you have a very limited budget or are conducting an initial
feasibility study, you may only require the summary version of Canadian
Each summary profile includes all national figures available for your
particular commodity including income and household segmentation.
The cost for one CME Summary profile is only $16.00 plus G.S.T.
Click here to view a CME
Profile Summary sample.
Ordering & Delivery
You can order CME profiles right on-line.
Your profile will be e-mailed to you within one working day in Adobe
Acrobat format. Orders received on Friday will be e-mailed Monday morning.
If you have any further questions please e-mail us at